Travel & Leisure

NTB concludes Pre-Brand Audit Workshop on “Nepal: Lifetime Experiences!”

NTB
Photo Courtesy: NTB/facebook
By Tourism Times
Published at : 16 Dec 2025, 2:22 PM

KATHMANDU: The Nepal Tourism Board (NTB) successfully wrapped up a Pre-Brand Audit Workshop on Destination Nepal on December 12, 2025, in Kathmandu, aiming to further strengthen and refine the national tourism brand, “Nepal: Lifetime Experiences!”

The workshop was led by Brand Curator Marie Ange Sylvain-Holmgren of Image Ark, who provided detailed insights into the evolution, process, and key elements of Nepal’s destination brand identity, first launched in 2019. Representatives from the travel trade, branding professionals, and tourism stakeholders participated in discussions on the brand’s essence, positioning, and relevance in the competitive global tourism market.

NTB Chief Executive Officer Deepak Raj Joshi highlighted Nepal’s unique selling points and stressed the need for an authentic, strong, and future-ready brand narrative. The session allowed stakeholders to evaluate perceptions of “Nepal: Lifetime Experiences,” identify strengths and gaps, and propose directions for the brand’s evolution in both domestic and international markets.

Tags: #Tourism

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